Christina Cherekdjian
Christina Cherekdjian
About Me
Hi there! I'm Christina — a highly motivated and results-driven PR, communications, and marketing professional.
Creative and analytical in nature, I'm audacious in asking questions and have become intoxicated with the process of piecing together stories from a foundation of ambiguity. When I hear something interesting, I make sure to understand it in its entirety.
From my hometown of San Jose, CA to Orange County, CA for college, I was lucky enough to live in Prague, Czech Republic. When I'm not working, I can be found swimming, reading, or doing both at the beach!
Portfolio
With a broad range of technology experience, below is a snapshot of my most recent projects in:
Producer for the #13 Best healthcare podcast, "So You Want to Transform Healthcare." (ranked by Feedspot).
Created podcast developmental process and, ultimately, established entire agency line of business.
Oversees and executes every stage of production management from content ideation, scheduling, audio management and editing, episode marketing, analytics, and overall audience growth.
Podcast production
Media relations
Winner of "Campaign of the Year" at PRSA-SF's 2024 Foggies Award.
This rolling thunder campaign of "Show-Not-Tell" was chosen for its exceptional ability to elevate the company's profile in the highly competitive battery manufacturing industry.
Through a combination of thought leadership, consistent news flow, and engaging video content, the campaign successfully positioned Sakuu as an innovative leader.
The impressive results included substantial social media growth, increased media interest, and the generation of key new business leads, all contributing to Sakuu's rapidly growing reputation.
Read more here!
A snapshot of earned coverage and byline placements for clients.
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Award programs
 Cloud HealthTech campaign win |
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 Client win for 2021 & 2022 |
 Client finalist for 2021& 2022 |
A snapshot of award winning communications for and on behalf clients.
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Photography
In partnership with the Paros Foundation, The Aghcheeg ("Girl" in Armenian) Project, is a photojournalism exhibition documenting Armenian women in Armenian society. Spearheaded by Christina Cherekdjian and funded by Notre Dame High School, this exhibit toured museums and creative spaces Armenia and the United States for 1 year.
As a young Armenian living in America, I was interested in studying women in their everyday realities in present day Armenia. My vision was to document women of all ages, socioeconomic statuses, and rural and urban environments through photography with the help of other young diasporan women. My hope is that these photos will be able to help educate, and spark interest and dialogue about modern day roles of women in Armenia’s society.
The Need
A study of women in Armenia is well overdue. Although women’s roles in society have evolved immensely throughout the centuries, they still differ vastly among different cultures and countries. Through discussion and education, this project helped spark great interest in this topic and create discussions that will inform future positive cultural changes for women in Armenia.
Short Term Impact
As a result of grant funding from Notre Dame High School, my team and I purchased cameras to document our 2 month travels in the city of Yerevan and surrounding villages. The result was a photography exhibit that shared the dichotomy of urban and rural life for Armenian women. The exhibit in Armenia traveled throughout several towns and villages. The printing of the photos boosted the local economy in Armenia.
Long Term Impact
In the long term, the photo exhibit toured Armenia and the United States for 1 year period. This project will continue to inform and educate Armenian women, both in Armenia and the diaspora and help bring change and advancement.